Resources Library by ANA

Video as a data source

Can quantitative research simultaneously identify new insights and confirm market opinions? Can video play a role in quantitative research? Yes it can! Through the creative use of video open ends, you will see that quantitative research can uncover...

Catalogue: Webinars 2016

Author: Frank Kelly

June 15, 2016

Tape and video recording of interviews and group discussion

The use of tape or video recorders in research is now well-established and widely accepted by informants. Two issues arise under the International Code of Marketing and Social Research Practice:1. What form of permission must be obtained from...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

January 1, 1991

Video-recording the viewers in their natural habitat

This paper offers a brief review of the research techniques that are available to the media researcher who is interested in discovering what happens in front of the television. It then describes the C-Box, a piece of equipment which produces a...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Peter Collett

June 15, 1986

Video-questionnaire©

Within the Marketing research area CFRO has been specialising in survey data processing, and in sophisticated data analysis. Having no field interviewers, CFRO did not manage the data collection process.

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Michel Franzkowiak, Elf France, Pierre Korber

June 15, 1984

Video-questionnaire© (French)

Within the Marketing research area CFRO has been specialising in survey data processing, and in sophisticated data analysis. Having no field interviewers, CFRO did not manage the data collection process.

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Pierre Korber, Elf France, Michel Franzkowiak

June 15, 1984

It's not (just) what you say, it's (also) the way that you say it

The 'paper' which we are presenting is not really a paper at all - it is largely a compilation of video recordings illustrating consumers talking about holidays, and their response to a selection of holiday advertising. This written paper is designed...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Margaret Boston, Geraldine Moll

Company: Ogilvy

June 15, 1983

Improving the communications of research findings

In an effort to make a substantive and illustrative contribution to the topic "Quality in Research" this paper concentrates on quality in the use of research - on improving the communications of research findings, based on three studies. In each case...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Robert M. Worcester

August 1, 1975